This accessible, engaging introduction to qualitative research methods covers a wide range of qualitative methods including ethnography, observation, interviewing, content analysis, and unobtrusive measures. The text also includes well-chosen research examples and exercises to help students understand and apply various research techniques.

From the Publisher

Strong use of examples from current empirical research as well as the author's own research experiences illustrate key concepts and provide concrete strategies for doing research. Examples of actual research include excerpts from field notes and examples of coding and analysis strategies.
Effective pedagogy. Each chapter includes: 'End-of chapter Exercises' to help students apply various research techniques and to give them suggestions for collaborative learning, 'Questions for Thought' to encourage students to consider both the theoretical and practical issues of conducting research, and 'Suggestions for Additional Readings'.
Current thinking in the field. Esterberg's text reflects current thinking in the field by drawing from a range of theoretical approaches, exploring the debates surrounding positivism, and encouraging students to consider the challenges that postmodern, feminist, and other critical approaches have posed.
In-depth coverage of strategies for analyzing data. Recognizing the numerous ways to analyze data, Esterberg devotes three chapters to data analysis including Chapter 6, 'Analyzing Texts and Material Artifacts,' Chapter 8, 'Making Sense of Data,' and Chapter 9, 'Narrative Analysis.'

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