Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

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Bibliographic Details

Title: The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands (McGraw-Hill Marketing for Professionals Series)
Publisher: McGraw-Hill
Publication Date: 1996
Language: English
ISBN 10: 0077090020
ISBN 13: 9780077090029
Binding: Soft cover
Condition: Good

About this title

Synopsis

This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony.

About the Author

Graham Hankinson is Professor of Management Studies and Head of the Management School at Thames Valley University.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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Phatpocket Limited
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